Bloomberg Live •

Modernization: Architecting the Future of Your Business | Oct 6, 2022

Modernization: Architecting the Future of Your Business Roundtable October 6 | Dallas The Bloomberg Modernization Roadshow featured top business and technology executives who are digitizing operations, without sacrificing innovation. It explored how companies can create a secure, integrated hybrid cloud environment that will extend the value of their technology investments, while accelerating the ability to respond to customer demand. The roundtable discussion was a customer-centric, thoug
Resolve Pay •

Everything You Need to Know About B2B Payments in 8 Minutes

Modern commerce is a customer-first experience. In order to meet the demands of the insatiable consumer, businesses must speed up paying each other. Thus, innovation breeds digitization and the financial arena is no different from any other industry. The business-to-business payments landscape is forever transitioning into a virtual space. This leaves companies with the burden of understanding what B2B digital payments are, how to manage them, and the best tools at their disposal. In this quic
Relevize •

MSP vs VAR: What is the Difference?

In the world of partner programs, there lives a vast lexicon of terms that can get confusing. Some types of partners have similar tasks, but very different names and approaches to selling. One role that continues to evolve is that of the value-added resellers (VARs). Many resellers are finding themselves on the precipice of change. Increased competition, SaaS, and freemium software are all signals of a quickly shifting landscape. In response, many VARs have chosen to focus on increasing profit
Relevize •

How to Make Sure Your Partner Enablement Material is Effective | Relevize Blog

If you hire an employee, you want to give them the best possible tools to succeed. The same concept applies to partner relationships. There’s no reason to expand your sales avenues if you’re not going to support the team. That’s where partner enablement comes in. It’s the act of ensuring that everyone trying to sell your product, has everything they need to make that happen. Partner enablement is the practice of supporting partners with the proper materials, resources, training, and informatio
Relevize •

Keys to a World-Class Channel Partner Strategy | Relevize Blog

Designing the perfect channel partner strategy can be a complex process. There’s a balance between offering an enticing reward and making a profit. Yet, the right strategy can go a long way in securing lasting partnerships, that provide returns for years to come. So, what is a channel partner strategy and how do you build a successful program? Here we review the best methods, including optimizing data, creating a roadmap, and providing the right partner enablement materials. Strategy for chann
Relevize •

Maximizing the Return on Your MDF Funds | Relevize Blog

Winning partner mindshare spurs future growth, but your business must co-invest across the ecosystem. This means channel partners must be willing to make collaborative financial contributions that often cross company boundaries. It’s really all about investing in mutual success. That starts with providing ample market development funds (MDF) to light the fuse on the rocket. Say you hire a rock star graphic designer, but the tools they use are outdated. In this case, you may want to provide the
Relevize •

Getting Out Of Your Comfort Zone: How To Market Outside Your Normal Target Market | Relevize Blog

When a business first starts, there is usually a target audience in mind. This segment can be based on a variety of factors like location, preferences, gender, or other demographics. As operations evolve, however, the original target market may shift. Extenuating circumstances like a pandemic will also curb how a company approaches marketing. This trend can be seen in almost every industry on the planet. Consider a female clothing store that expands its line to include men. That’s going to req
Linkhawk | Link Management & Analytics •

Customer Service in 2023 — What to Expect?

Over the past few years, customer service has changed dramatically. With the advent of new technologies, we’ve seen a shift from traditional phone-based customer service to digital channels like live chat and social media. According to reports, around 90% of Americans consider customer support as a deciding factor in whether or not to do business with an organization. This shifts the attention away from the product to focus on the service aspect that a brand offers. As we move into the next de
Relevize •

How to Become a Top Value Added Reseller (VAR) | Relevize Blog

In the competitive landscape of business, every company is seeking out added value. This means they’re always looking for ways to close deals faster and sell more products. In order to become a top value-added reseller, you need to stand apart from the crowd, leverage your expertise, and maximize the benefits to your client. How does one accomplish such a feat? Partner enablement starts with baby steps and some insightful tips. In this article, we’ll look at the best practices successful VARs a
Linkhawk | Link Management & Analytics •

Spending Big Ad Budgets on Small Networks

The social media paradigm is changing very rapidly. The platforms once considered to be small are today’s giants, and the new kids on the block are the ones ruling the roost. It has become crucial for companies to spend their ad budgets on small networks. It sounds like strange marketing advice, but there are several reasons for doing so. For context, a study found that people love watching ads on TikTok as they’re more enjoyable and inspiring than other platforms. In addition, Snapchat found
Resolve Pay •

The Order-to-Cash Process: Automating a Traditional Accounting Cycle

The order-to-cash process is one of the most important aspects of business and is part of what define’s a company’s success. O2C also plays a large role in customer relationships and reputation management. While many organizations focus the bulk of their attention on the period leading up to when an order is placed, optimizing the order-to-cash process can yield incredible benefits, that have ripple effects throughout operations. The various functions of the O2C cycle can be greatly improved wi
Resolve Pay •

The Order-to-Cash Process: Automating a Traditional Accounting Cycle

The order-to-cash process is one of the most important aspects of business and is part of what define’s a company’s success. O2C also plays a large role in customer relationships and reputation management. While many organizations focus the bulk of their attention on the period leading up to when an order is placed, optimizing the order-to-cash process can yield incredible benefits, that have ripple effects throughout operations. The various functions of the O2C cycle can be greatly improved wi
Linkhawk | Link Management & Analytics •

How to Create a Purpose-Driven Marketing Campaign

A global study shows that consumers are 4-6 times as likely to purchase, protect, and champion a purpose-driven company. When you use purpose to drive marketing and sales, people will vehemently defend your brand like an old friend. These are loyal advocates because they see, through your marketing campaigns, that the brand’s values align with their own. These actions are the direct result of successful purpose-driven marketing campaigns. Messages that are so relevant to other people’s values,
Unacast •

The Top 10 Retail Analytics Companies Today

We provide foot traffic patterns that help data driven retail stores make better investment and site selection decisions. Our data preparation and data mining techniques help drive return on investment (ROI) in target markets for both bricks and mortar and online retailers. To learn more about how Unacast supports retail analytics, schedule a meeting with us. Retail analytics help a business make more informed decisions. It can improve the customer experience based on metrics like store perfor
Relevize •

What is a Channel Partner? | Relevize Blog

Ready to scale, but lack the resources? Even if you want to bulk up revenue, there are only so many sales your team can make in a day. However, this doesn’t mean you have to spin your wheels. There is a simple solution to this common problem and it’s called channel partnering. A channel partner is a company that sells products, services, and technologies on behalf of a manufacturer or vendor. They act as the middleman between you and the end customer. It’s a mutually beneficial relationship th
Unacast •

The Top 10 Retail Analytics Companies in the UK

In a data-driven economy, a retail business needs analytics to make more informed decisions. Improve the customer experience using metrics like store performance, consumer habits, sales trends, foot traffic, and location data. From marketing and sales to planning and pricing, retail analytics is a critical enterprise asset and an essential competency for today’s modern retailers. The expanding retail analytics market is expected to grow at a rate of 18% up to the year 2025. It will then be
Relevize •

Breaking Through the Noise: What Running a Successful Channel Partner Program Looks Like | Relevize Blog

There is more opportunity to drive revenue with partners than ever before. B2B companies can anticipate gains in everything from KPIs to account retention and attributable revenue. Money can be directly traced to partner ecosystems and it’s an exciting time to break through the noise with an avenue that drives value for your end users. What does that look like? We spoke to Anthony Kapitanski, Head of the Channel Partnership team at Chili Piper, to gain some greater insight on running a successf
Relevize •

The Most Important Reseller Channels to Maximize Sales | Relevize Blog

Today’s B2B buyers are tech-savvy and acutely aware of what they need. This means resellers must work harder to get their attention and gain loyalty. Buyers will oscillate between channels and typically spend 27% of their purchasing time researching independently online. To engage modern prospects on a nonlinear buying journey, you must understand how to interact with different sales channels and use them for outreach accordingly. The best resellers combine several avenues to drive brand awaren
Unacast •

How Hotels Use Location Data

A bustling and lively hotel is a general indicator of good health. But there’s so much more than simply counting the number of people walking through the door. Foot traffic and location data can help to leverage deeper insights and improve guest response times. Voice communication and location tracking systems allow a hotel to act on the fly when an incident occurs and meet consumer needs in seconds, rather than minutes. • It will refine where a guest spends the most time for more targeted offe
Unacast •

How Gas Stations Use Location Data

Running a successful gas station means juggling a variety of data feeds. The timing of these feeds can also create lags that affect reporting and decision-making. Discrepancies are often calculated by looking at fuel dispense totals, outside pumps sales, and authorized inside sales. But what if we add a layer of location data to study consumer behavior? What can foot traffic tell us about the energy market, competition, and future revenue? • Location data can be used to analyze gas prices and t
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