Today’s world of marketing is all about the customer experience. The internet allows people to do all the research they need before purchasing so when you do connect with them, you don’t need to sell as much as you need to tailor your solution to their needs.

Digital marketing is part science and part art. This push-pull of left brain/right brain leads to lots of innovation and a flush of new ideas, hashtags, acronyms, tags, buzz words, and terminology that come at us with lightning speed. If you pay attention and keep one ear to the rails, you may just be able to keep up. If only there was a handy guide available to make it all simpler....

JJ Ramberg imagines a world in which shopping equates to social impact, and she has planted a seed for change with her company Goodshop (which she co-founded with her brother Ken). The entrepreneur is also the host of Your Business on MSNBC and bestselling author of the book "It's Your Business: 183 Essential Tips that Will Transform Your Small Business." I sat down with JJ to discuss how she's grown her organization, and any tips she can give business owners for success. While reporting for C

Larry Kim, the visionary leader and founder of WordStream, fully admits being a business owner isn't always what you expect. WordStream is one of the largest software companies in the world to focus on search engine marketing. The organization manages over a billion dollars a year in advertising, with approximately 10,000 clients worldwide. In a recent interview, I spoke with the philosophical business owner Larry Kim about the nature of startups. He mused over the reasons behind building a com